âThereâs this concept of audience capture, when it becomes a feedback loop where youâre presenting something online, an idea, and you see how it responds with your audience,â he says. âThat actually influences how you perceive your own messaging, and you can find yourself in these traps. I think that a lot of online personas oftentimes are just filling expectations as opposed to their true opinion.â
Harder is describing one of the new characters, Jacob, from âInfluencers,â which is the closing night feature on Saturday at this yearâs FilmQuest in Provo, Utah. The film is a sequel to the twisty 2022 thriller âInfluencer,â which followed maniacal social climber CW (Cassandra Naud) as she manipulated a wealthy influencer named Madison (Emily Tennant) in order to take over her bougie lifestyle.
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Much like Harderâs analysis of identifiable internet figures like Jacob, âInfluencerâ worked not only because of shocking moments in the script, but it was fluent in the specificity and idiosyncrasies of the uniquely modern lifestyle, portraying three-dimensional characters instead of caricatures.
âItâs always interesting to view how people perceive themselves online and how they present,â Harder says. âIn both films, we come in and see the most extreme versions of these characters, and slowly pull back the threads and see, âHow did we get here? Who are these people really? Do they believe the things that theyâre saying?'â
Although the topic lends itself to fertile storytelling, Harder admits he didnât expect to ever do a sequel. That seems especially true when considering the ending of the first film, in which our antihero CW is abandoned on a deserted island to die. But CWâs story stuck with him, and he was able to conceive a creative way back into her story.
This new chapter follows CW, now in a committed relationship with Diane (Lisa Delamar) and seemingly distant from her bloodthirsty aspirations. But a chance meeting on vacation with a group of influencers makes things spiral out of control.
Harder cites a sumptuous mixture of inspirations, as âInfluencersâ blends the thrills of Alfred Hitchcock and Patricia Highsmith (whose most-lauded character, the con man Tom Ripley, would have a run for his money facing off against CW) with the French New Wave style and classics like âLa Piscine.â
âSeeing another side of CW and going into more of what makes her start this whole journey was fascinating to me,â he says. âThere were a lot of things I wanted to do with the first film, but because it was small and our first time shooting overseas, there was opportunity in coming back to explore the character again and see another side of her. Coming into this one, we had slightly more resources, but also everyone on the team had leveled up. So we were able to do some of the fight sequences we wanted to do, some of these set pieces that were not really possible with the scope of the first.â
Part of that leveling up meant stretching their money even further. As per the wealthy lifestyle of these influencers, the film looks even more lush than the first, making the most out of on-location filming at gorgeous locales in Bali and France.
âAs a filmmaker, itâs about finding your limitations and how you can actually use those to your advantage,â Harder says. âOftentimes, youâre given the advice of, âWhen youâre making a movie, make it in the smallest location possible, shoot it all in one house.â Iâve always gravitated to doing the opposite of that. It was liberating to have a smaller group. Coming into this, you think, âHow can I shoot longer, in more locations, and be able to explore a bunch of different places?â I think that goes a long way if youâre able to travel. We went to Thailand with a very small group and just traveled the country like a documentary. In that approach, youâre able to take advantage of these vistas that you wouldnât normally be able to get back in North America, or locations that would be very difficult to secure on a small budget.â
In the wake of âInfluencers,â Harder says heâs squarely focused on impactful modern storytelling that examines the undercurrents of society, which could include more of CWâs adventures.
âI subscribe to the Tarantino trilogy logic of, âIf youâre going to make a second one, you better outpace everything that worked about the first one, but do some subversions, take it to another level and make a better film,'â he says. âBut I want to tell a bunch of different stories in that realm, exploring different subcultures or whatâs currently in the zeitgeist. Iâm finding myself exploring very current and ever-changing societal problems.â